This company is demanding iPhones be pulled from stores over its patent claims against 3D Touch

iPhone 3d Touch Claimed - An organization called Immersion makes haptic criticism innovation that permits touch to change the way a man connects with an item. On the off chance that that sounds like Apple's 3D Touch to you, you're not the only one, and Immersion thinks the similitudes are sufficient to sue over.

On Monday, the innovation designer situated in San Jose, Ca. documented suit against Apple for patent encroachment. The question bases on a couple of licenses possessed by Immersion that it trusts Apple is benefitting off of.

The patents in question both center around tactile technology and the way touch is interpreted. One of the patents is titled "Haptic Feedback System with Stored Effects," while the others in question are "Method and Apparatus for Providing Tactile Sensations" and "Interactivity Model for Shared Feedback on Mobile Devices."

iPhone 3d Touch

The latter relates directly to 3D Touch, a feature implemented by Apple in the latest version of its iPhone lineup. Both the iPhone 6s and 6s Plus utilize 3D Touch as a means of user interface. The feature uses capacitive sensors integrated into the screen to sense different types of pressure applied. 

Immersion's lawsuit also includes Force Touch, a similar touch-centric technology found in the latest models of the MacBook, MacBook Pro, and Magic Trackpad. The Apple Watch is also included in the suit, as is the general use of patterned vibrations for notifications.

Beyond the patent infringement accusation, Immersion has also filed a complaint with the U.S. International Trade Commission in hopes of getting a halt placed on the sale of all Apple devices in the United States that are included in the lawsuit.

In a statement issued by Immersion, company CEO Victor Viegas stated, "Immersion and its employees have worked diligently for over 20 years to invent solutions and build an ecosystem of content and playback devices that enable realistic and rich digital experiences." 

Viegas said his organization, which licenses haptic innovation to Android gadget producers including LG and Huawei, will "vivaciously shield the protected innovation we have created when it is encroached." 

AT&T is additionally incorporated into Immersion's claim with respect to haptic innovation, however it's not by any means clear in the matter of why.